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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:
A) Linear attribution model with a person lookback window
B) Last touch attribution model with a session lookback window
C) Participation attribution model with a person lookback window
D) Linear attribution model with a session lookback window
2. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:
A) Profile Attribute Mapper
B) Calculated Metrics
C) Data View Manager
D) Campaign Tracker
3. You have been asked to build a project showing website KPIs for your client, a large retail pet supply company. Which metrics should be included as Key Performance Indicators for online retailers?
Response:
A) Clickthrough Rate, Form Submissions, Ad Impressions
B) Bounce Rate, Page Velocity, Time on Site
C) Orders, Revenue, Cart Additions
D) Email Sends, Video Views, Bounce Rate
4. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:
A) Apply a fallback profile segmentation rule.
B) Recreate the campaign with a new profile schema.
C) Reassign the campaign to a static data source.
D) Enable Identity Resolution and reprocess the customer data.
5. Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:
A) Line Chart
B) Scatter Plot
C) Funnel Visualization
D) Bar Chart
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: D |


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