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Salesforce Arch-302 : Salesforce Certified B2C Solution Architect

Arch-302

Exam Code: Arch-302

Exam Name: Salesforce Certified B2C Solution Architect

Updated: Aug 22, 2026

Q & A: 154 Questions and Answers

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Salesforce Arch-302 Exam Syllabus Topics:

SectionObjectives
Security and Data Governance- Customer data protection
- Access control and identity management
B2C Platform Capabilities- Salesforce Customer 360 integration
  • 1. Identity and profile management
    • 2. Data unification across systems
      - Commerce and engagement tools
      • 1. Marketing and personalization services
        • 2. Commerce Cloud integration patterns
          Solution Design for B2C Customer Experience- Omnichannel experience design
          - Customer journey architecture
          Integration Architecture- API-led connectivity
          • 1. MuleSoft integration patterns
            • 2. REST/SOAP APIs usage
              - Event-driven architecture
              • 1. Streaming and event bus design
                Scalability and Performance Design- Performance optimization strategies
                - High-volume transaction design

                Salesforce Certified B2C Solution Architect Sample Questions:

                1. A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.
                Which three elements are required to support this scenario?
                Choose 3 answers

                A) Marketing Cloud Connect for Service to Marketing Cloud
                B) 82C Commerce storefront
                C) Marketing Cloud Installed Package
                D) B2C Commerce cartridge to call Marketing Cloud APIs
                E) Service Cloud for support of coupons and redemption management


                2. During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
                Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
                Choose 3 answers

                A) How often do you update surveys?
                B) Will the teams need the ability to change designs?
                C) Will you ever have more than nine possible answers for a survey question?
                D) How many survey responses would you anticipate in a peak 24-hour period?
                E) Does the team need front-end development capabilities?


                3. A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.
                Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

                A) B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
                B) Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.
                C) Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.
                D) Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.


                4. A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.
                Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?
                Choose 2 answers

                A) Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.
                B) After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.
                C) Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.
                D) After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.


                5. A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
                Which two tactics should a Solution Architect recommend to model a customer across all three systems?
                Choose 2 answers

                A) Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
                B) Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
                C) Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
                D) Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.


                Solutions:

                Question # 1
                Answer: B,C,D
                Question # 2
                Answer: A,B,D
                Question # 3
                Answer: C
                Question # 4
                Answer: B,C
                Question # 5
                Answer: A,D

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