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IBM M2020-248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Cognos Midmarket Sales Overview | - IBM Cognos product positioning for midmarket - Core value propositions and business outcomes |
| Topic 2: Sales Methodology and Messaging | - IBM sales messaging framework - Competitive positioning |
| Topic 3: Midmarket Customer Use Cases | - Industry-specific analytics needs - BI adoption scenarios for small and mid-sized enterprises |
| Topic 4: IBM Cognos Analytics Fundamentals | - Reporting and dashboard capabilities - Data visualization concepts |
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