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Who should take the MCE Exam
The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:
Responsible for the automation of advertising and marketing
Email automation professional
SEO advertising supervisor
Responsible for advertising procedures
Advertising and digital marketing supervisor
Media automation supervisor
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What is the duration, language, and format of Marketo Certified Expert, MCE Exam
Duration: 90 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Number of questions: 75 questions
Language: English, Japanese
Passing mark: 70%
Exam number: AD0-E552
Exams are scored based on the number of correct answers divided by the total number of questions
Question format: Multiple choice and multiple select
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
| Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns - Progressive profiling and personalization |
| Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams |
| System Administration & Integrations | 18% | - CRM sync and platform integrations - Field management and configuration - User roles, permissions and workspace settings |
| Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists - Data quality, deduplication and imports |
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