Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Use the complaint exclusion list on future sends.
B. Add the subscriber to the auto-suppression list.
C. Delete the subscriber from All Subscribers

Question #2
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A. Sender Authentication Package
B. Send Throttle
C. Web Collect Sign-Up Form

Question #3
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A.

B.

C.

Question #4
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A. Add each Send Email activity to different steps in an automation.
B. Add each Send Email activity to a single step in an automation.
C. Include a Verification activity between each step of an automation.

Question #5
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A. Sender Authentication Package
B. Brand Builder
C. Sender Profile

Solutions: