IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A) Filtering
B) Switching
C) Segmentation
D) Mapping

2. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Dimension table
B) General table
C) Active record table
D) Base record table

3. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica NetInsight
B) Unica Marketing Operations Financial Management Module
C) Unica Interact
D) Unica Campaign Financial Management Module

4. In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?

A) Run
B) Sample Run
C) Test Run
D) Scheduler Test Run

5. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Select
B) Audience
C) Sample
D) Merge

Solutions: