Microsoft Dynamics 365 Marketing Functional Consultant : MB-220

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure Marketing Business Units
• Define default matching strategies
• Configure event settings
• Configure Campaign & Materials Approval Workflow
• Configure quota limits
• Configure the privacy banner
• Manage keywords for images for an organization
• Configure data protection tools
• Create templates
• Configure Customer Insights synchronization
• Configure settings for landing pages
• Verify organization and business management settings

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create and manage segments
• Determine segment type
• Combine segments using union, exclude, or intersect logic
• Create market segments
• Configure dynamic segments using Designer, Flow, or Query

Create and manage subscription centers and lists

• Add a subscription list or lists to a form
• Create and manage Subscription Center
• Create a segment based on a subscription list
• Create a subscription list
• Determine usage scenarios for subscription lists

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Determine which marketing form type to use
• Create new fields to add to marketing forms
• Determine form requirements and limitations
• Create a marketing form using a template
• Embed a form on an external website
• Enable prefilling for forms

Create and manage marketing pages

• Implement dedicated marketing page blocks
• Determine which marketing page type to use
• Publish a marketing page
• Create and use dynamic test links
• Configure Personalized Landing Pages
• Create a marketing page using a template
• Customize a marketing page
• Preview and validate marketing pages
• Add form blocks to marketing pages

4. Manage leads (10-15%)

Create and manage leads

• Create and manage leads through social content
• Create leads manually or automatically
• Create and manage leads and lead segments through parent contacts/accounts
• Synchronize leads from LinkedIn by using the LinkedIn connector

Create and assess sales readiness

• Create and manage Lead Scoring Models
• Create explicit and implicit scoring conditions
• Set up condition models
• Configure thresholds
• Create compound conditions

5. Create and manage marketing emails (10-15%)

Create email messages

• Integrate marketing pages with marketing emails
• Define mandatory fields
• Create A/B Emails
• Add dynamic content to email messages
• Send messages through send now
• Create an email message

Publish and manage email messages

• Preview and test dynamic messages
• Edit Go live emails
• Validate and publish messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement flow control for customer journeys
• Implement activity and launch workflow options
• Implement targets
• Determine template types
• Set up a customer journey
• Implement content types

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Create an event team
• Manage speakers, registration, waitlists, and attendees
• Set up agendas, including internal and external tracks
• Manage vendors, logistics, and accommodations
• Manage Event Forms

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Configure response routing
• Preview and test surveys
• Determine respondent types
• Identify survey question types
• Implement workflow conditional logic for survey actions
• Publish surveys for customer journeys

Manage Customer Insights

• Analyze contact insights
• Analyze marketing page insights
• Analyze website insights
• Gather and summarize survey results
• Analyze email insights
• Analyze contacts' responses in Excel
• Analyze lead scoring model insights
• Analyze marketing form insights
• Analyze segment insights
• Analyze customer journey insights
• Analyze lead insights
• Analyze redirect URL insights
• Determine report types

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How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?

Exam Register Link: https://examregistration.microsoft.com/?locale=en-us&examcode=MB-220&examname=Exam%20MB-220:%20Microsoft%20Dynamics%20365%20for%20Marketing&returnToLearningUrl=https%3A%2F%2Fdocs.microsoft.com%2Flearn%2Fcertifications%2Fexams%2Fmb-220

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The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification

• This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
• Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
• Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

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