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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
| Topic 2: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 3: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 4: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 5: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Which option will help your client identify which categories get the most data?
A) Enable taxonomy permissioning.
B) Remove or hide unused categories.
C) Request an Inventory Report from their account manager.
D) Review the cookie inventory.
E) Generate the Site Hits Report.
2. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
A) Dynamic Synchronous
B) Pixel
C) Asynchronous
D) Synchronous
E) IFrame
3. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Sampled reports can be run on smaller audience sizes than unsampled reports.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
4. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select the "Disable mobile support" advanced configuration option.
B) Select "Suppress cache busting" advanced configuration option.
C) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
D) Click the "Mobile" configuration template.
E) Select "Suppress multiple tagging" advanced configuration option.
5. What is the meaning of an Index of 17 in the Oracle DMP?
A) The user is 17 times more likely to be in the category than the average user in the selected universe.
B) The user is 17 percent as likely to be in the category than the average user in the selected universe.
C) The user is 1/17 as likely to be in the category than the average user in the selected universe.
D) The user is 17 percent more likely to be in the category than the average user in the selected universe.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: C,E | Question # 5 Answer: D |


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