PDF Version DemoWho should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
- Familiarity with Lightning Platform capabilities
- Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
- Ability to develop software to help business processes and specifications for reporting
- Understanding of the forms of Salesforce licences and related considerations
- Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
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How to book the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
You have to follow these steps to participate in the Salesforce Platform pardot-specialist exam test:
- Step 1: Log in to Webassessor
- Step 2: Tap on “Register for an Exam”
- Step 3: Choose from the courses list and click “Register”
- Step 4: Locate the exam you wish to schedule
- Step 5: Click the Register button for the delivery method you prefer
- Step 6: Review the exam and scheduling details for accuracy, click Checkout
- Step 7: Enter your payment method
- Step 8: Click Submit
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Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 4% | - Performance Analysis
|
| Automation | 20% | - Lead Nurturing
|
| Visitors and Prospects | 8% | - Prospect Management
|
| Email Marketing | 10% | - Email Creation
|
| Lead Management | 24% | - Qualification
|
| Forms and Landing Pages | 16% | - Forms
|
| Salesforce Integration | 18% | - CRM Alignment
|
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