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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Lead Management | 24% | - Define the capabilities of page actions - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Form or Form Handler? I need to be able to edit and change my form directly.
A) Form Handler
B) Form
2. The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.
A) True
B) False
3. What is the baseline grade assigned to a prospect?
A) A
B) B
C) D
D) C
4. False
19. Which of these are default user roles?
A) Sales User
B) Administrator
C) Sales Manager's Assistant
D) Marketing
E) Admin Vacation
F) Sales Manager
5. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A) Use a dynamic list to use as a recipient list on an email send.
B) Send using an engagement program.
C) Send using the form's completion actions.
D) Send using a segmentation rule.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A,B,D,F | Question # 5 Answer: C |
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