Salesforce Certified Marketing Cloud Email Specialist : MC-202

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Datorama Reports - Journey Performance
B) Journey Builder - Journey History
C) Reports - Journey Engagement

2. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) SQL Query, Data Extract, File Transfer
B) Filter, Data Extract, File Transfer
C) SQL Query, Filter, Data Extract

3. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Configure a holdback group to be targeted by the winner.
C) Place a Random Split before Path Optimizer for the pilot group.

4. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?

A) Profile Center Unsubscribe
B) Universal Unsubscribe
C) List-Unsubscribe header

5. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Focus on action-driven subject lines.
B) Create more focused segmented lists for messaging.
C) Add complementary SMS campaigns.

Solutions: